Most career advice skips the hard part

You've read the articles. Updated your CV. Maybe even hired a coach. But you're still stuck in the same place, wondering what you're missing.

The problem isn't effort. It's your foundation. Most people never do the real work of understanding what actually drives them, what's been holding them back, and what success looks like on their terms. They jump to tactics and wonder why nothing changes.

The ARC Reset is a three-session system that changes that. We strip everything back, go deep into your specific challenges, and then build a concrete roadmap together you can act on immediately.

Session 1: The Foundation

We get honest about where you are, uncover what truly motivates you, and build your baseline using the ARC framework.

Session 2: The Deep Dive

We diagnose your specific challenges, build strategies around your reality, and cover how to use AI as a genuine advantage.

Session 3: The Path Forward

We turn it all into a personalized roadmap together. You leave with a plan you can return to again and again.

Limited Availability

Note: Greg only works with a very small number of mentoring clients at any one time. Spaces open occasionally and fill quickly.

Why Greg

Nearly 20 years in the trenches. Now in your corner. Greg has spent his career inside startups. He's helped build companies through more than £125 million in exits, created products used by millions (including Apple App of the Day and Product Hunt #1), and hired hundreds of people across multiple continents.

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Enter Startup™ Coaching

Enter Startup™ Coaching

What People Are Saying

If we need a license to drive, we should need one to join a startup. Here it is.

Dr. Gabor Soter
AI Expert, United Kingdom

Finally, someone tells the truth about startup life. Greg’s been in the thick of it, and it shows.

Dan Newman
Creative Director, New Zealand

Where was this ten years ago? Seriously. Would have saved me a lot of pain.

Rui Silvestre
Startup CTO, PortugalÂ